What is the essence
of successful logo design?

It’s the ability to combine typography and graphics to represent a company and reflect its attributes. At its best, it is eye-catching, unique and visually pleasing. The viewer is able to gain some understanding as to what the company does and who they are. A well designed logo communicates value and sends the message that care and thought was given to its development. It is the corner stone of the brand and as such, is worth the time and investment to get it right.

These are samples of the dozens of logos I’ve designed over the years.

Lemon Street Studio is an art business that I established several years ago, featuring my digital paintings, prints, and greeting cards. Projects for Lemon Street Studio have included the design of a portfolio, art show booth, logo, and capabilities brochure. To see and purchase my work, visit www.lemonststudio.com.

PowerPro Equipment is a premier lawn and heavy equipment retailer and service provider specializing in high quality zero turn mowers, tractors, and construction equipment. PowerPro has grown steadily over the past 5 years to 7 locations. MDM Creative created the initial logo and established the brand look which has been extrapolated over all locations, creating a powerful brand presence. Ongoing work includes seasonal ad campaigns promoting sales, collateral material, sales support, website design, store signage and promotional banners, vehicle graphics and trade show displays.

Earth, Turf, & Wood is a premier landscape and hardscape company specializing in the design and construction of exquisite back yard living environments. Over the years, my partnership with Earth, Turf, & Wood has included a full array of marketing and advertising support which has built the ETW brand into one of the most well-known hardscape companies in the area. Work has included logo design, ad campaigns, sales support materials, brochures, vehicle graphics, building graphics, website design, and promotional videos.

As a local, full-service insurance agency, Unruh Insurance has stood out for their commitment to high quality products at a fair price and outstanding customer service. In my creative partnership with them, we established Unruh as a viable and trusted alternative to online insurance companies. Work has included various ad campaigns, radio and TV spots, outdoor campigns, brochures and sales support material, website design, direct mail campaigns, and various customer communications including the yearly Christmas card.

Southern Landscape Group is a high-end landscape and hardscape design/build company located in Virginia. They specialize in custom designed backyard living environments. My work for SLG has included seasonal ad campaigns, brochures, sales material, and job signs.

Green’s Ice Cream has been a well-known ice cream brand for many years. This work reflects package and promotional design work that helped grow the brand.

Effective package design must reflect the brand and stand out in a busy and competitive retail environment. These designs reflect those attributes and helped establish and grow various brands.